A globally recognized financial services and digital payments company serving millions of customers across Southeast Asia (SEA) wanted a more effective way to engage and attract users. With a 49% monthly active user (MAU) smartphone penetration in the SEA region, the firm knew that Viber Business Messages was the premium choice to get the job done. The brand needed a reliable communications partner with CleverTap integration capabilities to optimize engagement efforts and ensure customers received personalized, secure Viber messages promptly. They found this and more in Mitto.
Use Cases
- Marketing Campaigns
Products
Challenge
Security and dependability are at the heart of exceptional financial solutions. As a company that helps users take complete control of their money, the digital payments firm understood the importance of fast, reliable digital communications that safeguard sensitive information. While the company currently uses CleverTap to interact with customers via Viber Business Messages, it needed a service provider to optimize its engagement strategies.
As a leader in digital communications, Mitto already provides SMS messaging services that can be used by CleverTap customers. After learning about the FinTech firm’s unique needs and requirements, we built a personalized strategy that allowed the company to integrate our world-class Viber Business Messages solutions with its existing CleverTap account.
Solution
Mitto offered superior solutions to the financial services company’s pain points and acted as its personal consultant. We worked closely with CleverTap’s technical team to seamlessly integrate our Chat API services with its platform. Since the customer planned to send millions of monthly Viber messages, our tech team was prepared to continuously monitor traffic to ensure the best delivery and speed rates possible.
Due to our cutting-edge AI-powered routing platform, hefty Viber messaging volumes were never an issue. Mitto’s platform vigilantly analyzes and prioritizes traffic to ensure the swiftest delivery speed for the lowest costs. Our automated delivery reports prevent cyberattacks and fraud, protecting customers’ personal data.
The customer was also matched with its own dedicated customer success and tech team for 24/7 support.
Key Results
Mitto provided expert guidance and created a customized solution for the digital payments company’s unique needs. Acting as a trusted adviser, our communications experts successfully scaled the firm’s operations and allowed them to integrate their existing tech stack with our powerful Chat API tools.
Our direct partnership with Viber and advanced routing platform ensured our customer received, and continues to receive, unmatched deliverability and dependability at the most competitive rates possible.
Contact us today to learn how Mitto’s solutions can help your company engage customers in fast, secure, and personalized two-way conversations via Viber Business Messaging.
