Is your tech stack overstacked?
As a business scales, they’ll take on larger projects, new opportunities, growing teams, and more tools. Adding new software and apps can be exciting at first. But if your tech stack becomes too convoluted, it can create more chaos than efficiencies. This can frustrate employees, impact workflows, and interfere with customer communications.
When it comes to an optimized tech stack, less is sometimes more. Instead of supporting business success, a bloated tech stack can result in delays, miscommunication (both internal and customer-facing), and higher costs.
Luckily, Mitto’s integration capabilities empower businesses to expand customer touchpoints, not tech stacks. Our strategic partnerships with leading platforms make it easier to better engage and support consumers via SMS, WhatsApp, and Viber without needing new systems or software.
Mitto’s integrations make customer communications smarter, tech stacks leaner, and your life easier.
Here’s how.
What Are SMS, Viber, and WhatsApp API Integrations?
API (Application Programming Interface) integration involves connecting applications to an SMS, WhatsApp, or Viber gateway so the app can programmatically send and/or receive messages.
In simpler terms, it’s plugging text and chat app functionality into your tech stack so you can automatically send and receive messages.
Why Add SMS, Viber, and WhatsApp to Your Tech Stack?
Mitto’s API integrations allow you to boost your reach and open rates without adding more platforms to your tech stack:
- SMS has a 98% open rate
- 60% of customers read texts within five minutes of receiving them
- 75% of shoppers will return to their abandoned carts after receiving an SMS reminder
- WhatsApp has over two billion monthly active global users
- Over one billion people use Viber regularly worldwide
- 83% of consumers use chat apps to contact brands to learn more about their products/services
- 75% of these customers make purchases after using chat apps
How API Integrations Enhance Efficiency and Communication Efforts
There can be too much of a good thing when it comes to tech stack technologies. Sure, these products can help you understand your customers better. But they can also leave your team hopping between platforms, silo valuable customer data, and cause a disconnect, hindering customer communications.
Integrating communication APIs instead of adding new systems melds all the moving parts, creating more streamlined workflows and consistent customer conversations across channels.
Some of the key benefits of integrating SMS, WhatsApp, and Viber APIs to your existing software are:
- Reduce learning curves by working in systems you’re already familiar with
- Leverage customer data you already have in your CRM to glean a 360-degree customer profile and tailor communications accordingly
- Save time by automating workflows to send targeted messages to customers based on triggers
- Increase efficiency for marketing and support initiatives with automated messages
And since we offer some pre-made solutions, you can get set up and start engaging customers immediately without knowing how to code.
Key Platforms We Integrate With
Whether you want to automate marketing campaigns or beef up data security, Mitto offers integration solutions for your specific needs.
Marketing Automation
Add the power of SMS to your existing marketing automation platform, including Salesforce Marketing Cloud, HubSpot, Mapp, and SALESmanago. Or, discover the 1-2 punch of customer engagement that comes with merging WhatsApp and SMS with Oracle Eloqua.
Use SMS or WhatsApp to:
- Offer personalized promotions or discounts
- Generate buzz about your upcoming event
- Improve retention with SMS customer loyalty programs
eCommerce Platforms
Step up your eCommerce game by engaging shoppers with two-way, real-time conversations via SMS. We’ve partnered with Shopify, WooCommerce, and more to help brands elevate customer interactions.
eCommerce brands can leverage SMS to:
- Reduce abandoned cart rates with reminders
- Keep customers in the loop with order confirmations and shipping statuses
- Let customers know when new inventory is in stock
- Provide 24/7 support with automated messages for FAQs and simple inquiries
Authentication
Reduce fraud by up to 99.9% with two-factor authentication (2FA) and one-time passcodes (OTP). Mitto has collaborated with Auth0 and RSA SecurID to help businesses protect sensitive customer data, deepen trust, and improve their reputation.
Additional Use Cases
SMS, WhatsApp, and Viber can also be used to:
Keep people safe in emergencies with real-time crisis communication
Help delivery and logistics companies improve last-mile deliveries
Enhance the travel experience with flight updates, boarding gate information, and luggage tracking
Ready to Maximize Your Tech Stack?
Your business deserves less hassle, not more complex tools. Contact Mitto today to learn how our integration solutions can help you optimize your tech stack and customer communications.
