Where to Message: Which Channels to Use
Where to Message: Which Channels to Use
In fact, 37% of B2C marketers reported delivery issues as the biggest roadblock when it came to customer engagement.
Knowing what channels to use and when is imperative for campaign success.
People appreciate
these brands text
Promo codes /
discounts
Happy Birthday
Messages
One time passwords
But these messages are
annoying to receive
Feedback or review
solicit request
Re-order prompts
Inspirational stories of
motivational messages
An effective omnichannel strategy is made up of many
different marketing channels, including:
Best for engaging customers early in their journey and driving brand awareness.
Customized voice calling experiences through Mitto’s carrier-grade platform that effectively drives brand awareness and solicits customer feedback.
When it comes to effective content distribution, B2C marketers can’t simply spray and pray. They need to publish the right content to the appropriate channel. In fact, there is a strong correlation between revenue growth and the proper use of digital channels.
As a general rule of thumb, B2C marketers should:
Use SMS and Voice to boost brand awareness and advertise products. About 68% of brands that did so reported revenue growth in the last fiscal year.
Send educational content via SMS.
Solicit customer feedback via Voice. Almost two-thirds of brands who leveraged Voice reported an increase in revenue during the last fiscal year.
Engage with millennial audiences through Instagram, while targeting Gen Z via WhatsApp or Viber.
By using the appropriate channels, brands can enhance the customer experience by delivering relevant content to the right audiences.
Posted on 09/26/23
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