Who to Message: Knowing Your Audience
Who to Message: Knowing Your Audience
The modern customer journey is a winding one. Brands must continuously engage audiences at every touchpoint, across a wide array of channels. To complicate things even further, consumers expect a cohesive, personalized experience wherever and whenever they interact with a brand. And since the global pandemic, these expectations have been on the rise.
By tracking what engagements resonate with consumers the most, B2C marketers can glean a clearer picture of what their audience wants at every single touchpoint, from awareness to retention.
With better metrics, brands can meet consumers where they’re going and on channels they’re already using. Consumer engagement data allows marketers to pinpoint where a customer is in their relationship with a brand and deliver the right content for that place and time. B2C marketers can also leverage metrics to map out future interactions before they even happen.
Brands will gather extremely valuable customer insights throughout the onboarding process. By integrating all of that data in a single location, B2C marketers and support reps can keep an aerial view of a customer’s journey.
Mitto Integrations can help bring all of your data together in one convenient location right on your existing CRM. Track campaign metrics and uncover what content your customers crave.
Meaningful customer engagements backed up by robust data deliver real results for brands. Here’s the proof:
of B2C marketers believe an effective customer engagement strategy will lead to a better customer experience
think that it will boost customer growth and revenue
believe that it can drive customer loyalty
to get deeper insights and
your action plan.
Posted on 10/2/23
Posted on 09/28/23
Posted on 09/26/23
