With a whopping two billion active monthly users worldwide, WhatsApp is a powerful marketing tool for brands seeking to connect directly with their audience. WhatsApp’s cost-effectiveness, expansive reach, and continuous innovations, including enhanced messaging capabilities and chatbots, have led companies across numerous industries to embrace this platform.
However, business-to-business (B2B) brands might be hesitant to use WhatsApp for their marketing initiatives. Many companies still rely on traditional channels, such as email, to share demos and book discovery calls with prospects.
However, with an impressive 98% open rate compared to email’s 22.7%, WhatsApp delivers immediate ROI for B2B brands. And with over 376 billion emails sent and received daily, engaging customers on their favorite platforms is bound to get you noticed.
Here’s why WhatsApp unlocks your B2B marketing potential and how Mitto makes it easy to get started.
Top Benefits of WhatsApp for B2B Communication
Humanizes Your Business
While B2B buyers are often perceived as purely rational, they are significantly influenced by emotions like trust, fear, and a desire to avoid risk. These emotional factors can sway their final decisions, even in high-stakes purchases. In fact, 84% of B2B customers base decisions on emotions.
Unfortunately, traditional B2B communication can feel impersonal. Emails are often overly formal, and phone calls aren’t always convenient. WhatsApp changes that. With its conversational tone and familiar interface, WhatsApp helps humanize B2B companies and build emotional connections with prospects. Whether you’re following up with a lead or answering a quick question from a client, WhatsApp keeps the exchange natural and friendly.
Enable Real Two-Way Conversations
B2B relationships thrive on dialogue. WhatsApp enables true two-way communication, allowing both parties to send messages, images, documents, and even voice notes. It’s not just about broadcasting information. It’s about building relationships.
Meet Customers Where They Already Are
B2B buyers are just as mobile and connected as B2C consumers. They use WhatsApp in their personal lives and are increasingly using it in their professional ones. Engaging clients on a platform they already use daily reduces friction and increases the likelihood of quick responses.
End-to-End Encryption
Data privacy is a top concern for B2B professionals. WhatsApp’s end-to-end encryption provides peace of mind that sensitive communications remain private, secure, and compliant with data protection regulations. This deepens trust with prospects and demonstrates your brand’s commitment to customer security.
Embrace Versatility
WhatsApp is far more than a messaging app. You can use it to send images, PDFs, videos, invoices, contracts, and more. For B2B companies, this means sharing proposals, scheduling meetings, confirming appointments, and providing support—all in one place.
Engage in Real Time
In business, timing is everything. WhatsApp’s instant delivery and read receipts allow B2B teams to engage in real-time, which is critical for closing deals, resolving issues, and keeping projects on track.
Getting Started with WhatsApp for B2B: A Step-by-Step Guide
Define Your Use Case
Are you using WhatsApp for lead nurturing? Client onboarding? Account management? Define your primary goals to ensure the channel supports your broader B2B strategy.
Choose the Right WhatsApp Business Solution
Small businesses can start with the free WhatsApp Business App, but larger B2B operations will benefit from the WhatsApp Business Platform.
Register Your Business Account
Create a verified business profile with your company logo, contact information, and a compelling description. This builds trust and establishes credibility from the first message.
Integrate with Other Messaging Channels
With Mitto, you can seamlessly integrate WhatsApp into your omnichannel strategy. Utilize our API to automate notifications, develop chatbots, or facilitate live agent handovers for more complex interactions.
Use WhatsApp alongside SMS, RCS, and chat apps to maximize results.
Build Your Contact List the Right Way
WhatsApp requires user opt-in, so ensure you capture consent through your website, email campaigns, or other communication channels. A high-quality list of engaged users is more valuable than a large quantity.
Mitto’s integrations with HubSpot make importing contacts directly from your CRM easy.
Start Engaging—Thoughtfully
Kick things off with a welcome message and provide value in every interaction. Whether it’s a status update on a proposal or a timely industry insight, be helpful, not pushy.
Measure and Optimize
Track open rates, response times, and customer satisfaction. These insights will reveal which messages resonate best with prospects, allowing you to tailor future campaigns accordingly.
Real-World Example: WhatsApp in Action for B2B
Leading FinTech firm FIIZY used Mitto’s advanced WhatsApp API to elevate its marketing efforts. Shortly after partnering with us, FIIZY experienced direct business impacts, including positive effects on top key performance indicators and increased efficiency.
“Mitto’s team is unofficially part of our own team, an extended team. They don’t just offer high-quality service and tailored features, but they also ensure that whenever there are any challenges, they will work with us to find the right solutions,” said Andre Promet, Remarketing Manager at FIIZY.
The Mitto Advantage for B2B Brands
As a trusted CPaaS provider, Mitto empowers B2B companies to deliver seamless, secure, omnichannel experiences. Our WhatsApp solution offers:
- Rapid deployment
- Global reach
- Scalable infrastructure
- Robust analytics
- Swift support from our globally dispensed team of multilingual communication experts
With Mitto, WhatsApp isn’t just a messaging tool; it’s a business accelerator.
The lines between B2B and B2C expectations are blurring. Today’s business buyers demand the same fast, frictionless, and friendly experiences they get as B2C consumers. WhatsApp enables B2B brands to step up and stand out.
Contact us today to learn how your B2B company can reap more ROI with our cutting-edge WhatsApp API.
