SMS Marketing is the most effective strategy in mobile marketing. Study shows that people touch their phones at least 2,617 times per day. This explains how SMS marketing can be the most direct marketing platform available.
However, there are some rules that businesses must follow to have successful marketing campaign.
Consent rule
According to the Telephone Consumer Protection Act (TCPA), which has been the FCC’s leading regulation in electronic communications since 1991, businesses and organizations must obtain written consent from individuals before sending them any text messages. There is a lot of ways to get permission from your customers to send them promotional messages and you should constantly have this Opt-in campaigns because this is also a good strategy for bigger recipients list.
Time rule
Even a lot of people prefer to get promotional messages via SMS avoid sending them in inappropriate time. This is mainly between 6:30-8:30 a.m. and 4-7 p.m. when most of the people are driving to or from their work. Also, you don’t want to wake up your customers in the middle of the night. There’re so many studies on the internet that can help you to set up your message’s timeline and have the best conversion rate. It is very important to follow this rule because if you don’t your customers will unsubscribe once and for all.
Frequency rule
Except avoiding private time of the day, you should consider how often you’re sending promotions and offers. Studies shows that once a week is a good frequency for successive campaign. If you are sending messages constantly it can easily become annoying and you’ll push your customers to unsubscribe or worse to report your content as a spam.
Content rule
You must create relevant content and it needs to be in connection with your brand and product. Any irrelevant or unclear message will be unread and may also risk your subscriber list. An easy way to achieve a high success rate is to keep the message short and concise. This is also the best way to seize customer’s attention.
Now you’re ready to send marketing messages like a pro! Contact Mitto to start your SMS campaign today!
