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With a whopping two billion active monthly users worldwide, WhatsApp is a powerful marketing tool for brands seeking to connect directly with their audience. WhatsApp’s cost-effectiveness, expansive reach, [...]

With tech-savvy populations, high smartphone penetration, and a youthful demographic, countries such as Saudi Arabia, the UAE, and Kuwait are emerging as eCommerce powerhouses.   Over the last [...]

Top-performing brands already know that personalized, timely customer communications improve satisfaction, deepen trust, and push profits.   But how well are your internal teams communicating?   Poor alignment [...]

You might be shocked to learn that email has been used for marketing for over 45 years. The first-ever commercial email campaign was launched in 1978 and sent [...]

Is your tech stack overstacked?   As a business scales, they’ll take on larger projects, new opportunities, growing teams, and more tools. Adding new software and apps can [...]

With 65% of the global population sending and receiving SMS messages daily and 98% open rates, SMS marketing is a powerful and cost-effective way to engage maximum demographics [...]

With over two billion active users worldwide, WhatsApp is an effective channel for engaging shoppers across the entire customer journey, from lead generation to post-purchase. With modern consumers [...]

Consumers who invest their trust and hard-earned money in your business deserve nothing but the best. This starts with personalized, proactive, and relevant communication.    But when your [...]

Immediacy and convenience are everything to the modern consumer. With 70% of customers believing that speedy and convenient deliveries matter most and 23% stating they won’t shop from [...]

To succeed in today’s fiercely competitive landscape, brands must meet customers where they already are and deliver instantaneous value. If businesses fail to engage consumers on their preferred [...]

For years, event marketing has been a key strategy for boosting brand visibility and attracting new customers. About 52% of businesses believe that events provide greater ROI than [...]

Valentine’s is the season of love. But for many consumers, it’s also the season of spending. According to the National Retail Federation, Valentine’s Day spending will hit an [...]

Brands using chat apps for customer outreach and support are becoming more ubiquitous. Today, over 90% of businesses use messaging apps like WhatsApp for customer care, demonstrating a [...]

Marcas estão adotando aplicativos de mensagens para atendimento e suporte ao cliente O uso de aplicativos de mensagens para comunicação com clientes está se tornando cada vez mais [...]

Today’s consumers have a need for speed. Nearly half of customers expect businesses to respond to their inquiries faster than four hours, and 12% demand a response within [...]

Hi there, you’ve received 15% off your first order! Click the link to start shopping.   Are you feeling special yet?   We didn’t think so.   All [...]

With the average consumer seeing as many as 10,000 ads per day, brands must prioritize engagement-driven marketing strategies to stand out from the competition in a saturated market. [...]

SMS marketing is an effective and direct way to engage customers. With 98% open and 40% clickthrough rates, businesses have relied on this channel to reach customers with [...]

Imagine receiving a bland, text-only message from your favorite brand offering you a 20% discount. Sure, you’d be pretty excited. However, the lack of colors, imagery, and other [...]

As the holiday season concludes, the opportunity to engage customers doesn’t end. While the last-minute holiday shopping rush is over, maintaining engagement with shoppers who made holiday purchases [...]

The holidays can be hectic for businesses, with 44% of American workers feeling burned out during this time of year. Creating holiday marketing campaigns, stocking shelves, and sorting [...]

In today’s hyper-connected world, mobile communication is the backbone of business success. Ensuring accurate, secure, and cost-efficient communication begins with a clear understanding of mobile numbers. Mitto’s Mobile [...]

The holidays are a hectic and highly lucrative time for retailers. Despite the short holiday shopping window between Thanksgiving and Christmas, brands are well prepared to exceed customers’ [...]

Rich Communication Services (RCS) takes the trusted reliability of traditional SMS (Short Message Service) to the next level, transforming it into a modern, interactive, and feature-rich communication platform. [...]

Founded in 1999, First Point is an information and communications technology (ICT) firm exclusively focusing on the business market. Headquartered in Fidenza, Italy, the company’s mission is to [...]

Black Friday and Cyber Monday are the year’s biggest shopping days. Consumers spent over $70 billion globally on Black Friday online sales last year, with 55.3% of shopping [...]

Customer communications are changing. According to Mitto’s 2024 Consumer Communication Preferences Report, 64% of customers believe that the ability to interact with brands across multiple channels improved their [...]

In today’s interconnected digital world, customers expect seamless communication with businesses across all platforms. Whether interacting via SMS, WhatsApp, Viber, or email, they want consistent and personalized experiences. [...]

October is Cyber Security Awareness Month, a timely reminder that securing customer communication channels is a priority for every business. Beyond traditional cybersecurity measures like password policies and [...]

Long gone are the days of traditional marketing methods that fail to deliver superior results. As consumers become more comfortable interacting with brands on their mobile devices, more [...]

The first “Merry Christmas” SMS was sent in December 1992, marking the beginning of a new era in communication. Over the past 32 years, significant events have shaped [...]

Global compliance and fraud prevention are crucial in today’s fast-paced telecommunications landscape. Maintaining compliance protects consumers’ sensitive data, preserves businesses’ reputations, and mitigates legal issues.   We recently [...]

The way customers communicate with businesses is changing, and brands must prepare accordingly. The global pandemic accelerated the use of digital communication channels, and this digital dependency has [...]

Crises arise when they’re least expected. Schools, government agencies, and businesses must follow the proper emergency communications protocols to reduce panic and keep employees, students, customers, and the [...]

In today’s fast-paced digital landscape, customers expect brands to meet their needs in real-time. With 64% of consumers demanding instantaneous communication, the need for seamless, omnichannel engagement has never been [...]

Today’s digital shoppers demand swift, seamless brand communications on SMS and chat apps   Zurich, Switzerland – [24/07/2024] – Mitto, a leading provider of global omnichannel communications solutions, [...]

The summer travel season is in full swing! With 82% of Americans—roughly 212 million people—planning a summer getaway, travel booking apps and sites are bound to notice a [...]

Inclusion in the Magic Quadrant report is based on Mitto’s Ability to Execute and Completeness of Vision. Zurich, Switzerland – June 28, 2024 – Mitto, a leading provider of global omnichannel communications [...]

Retaining loyal customers is the lifeblood of sustainable brand success. They stay longer, spend more, and are easier to serve. Additionally, attracting new customers costs five to seven [...]

Imagine receiving personalized product recommendations or exclusive discounts on your birthday from your favorite retailer. It would make you feel special, right? It may also prompt you to [...]

We live in an unpredictable world, and having the right insurance protects you and your family from the unexpected. Not only can insurance help ensure a brighter financial [...]

Mitto Partners with Athics to Enhance Conversational AI Capabilities Athics, a cognitive science company, specialized in Conversational AI and Emotion AI solutions, announced that it has partnered with [...]

Financial technology, or FinTech, has redefined how consumers access and manage their money. In this cutthroat industry, convenience, speed, and security reign supreme. FinTech firms continuously seek ways [...]

Consumer spending in the Middle East and North Africa (MENA) is expected to skyrocket to $62 trillion by 2025. The region’s rich cultural heritage, diverse population, and growing [...]

Southeast Asia has become a global heavy-hitter in the booming FinTech sector. The region boasts some of the best-funded FinTech startups in the world and is projected to [...]

Financial technology, or FinTech, has revolutionized the banking industry. Customers don’t have to visit a brick-and-mortar institution to apply for a loan, cash their checks, or manage their [...]

Meet Luca Sacanna, Head of Carrier Relations at Mitto. On a day-to-day basis, Luca oversees Mitto’s Carrier Relations operations from our Italian offices. Also on an almost day-to-day [...]

In the ever-evolving landscape of customer engagement, companies are constantly seeking dynamic solutions to connect with their audience seamlessly. We increasingly think of these connections through the lens [...]

Businesses have numerous options when selecting a CPaaS provider. However, the effectiveness of their communication strategies hinges on which partner they choose. To ensure their clients’ success, agencies [...]

In the age of digital commerce, cyberattacks have become the new norm. As we progress deeper into the decade, risks will continue to rise. Cybercrimes will cost the [...]

Zurich, Switzerland – February 7, 2024 – Mitto, an innovative provider of global omnichannel communications solutions, announced today that it has partnered with First Point, a leading information and [...]

Zurich, Switzerland – February 21, 2024 – Mitto, a dominant global omnichannel communications provider announced today that it entered a strategic partnership with MoEngage, an industry-leading insight-led customer engagement [...]

In an era where air travel is indispensable, the quest for a seamless journey is paramount. Despite the advancements, passengers still face hurdles that dampen their flying experience. [...]

Stellar customer experiences and prompt communication are paramount for small businesses across all industries. From travel and retail to salons and spas, today’s consumers want personalized engagement and [...]

Looking for exciting new ways to engage customers? If not, it’s time you should. Consumer demands are at an all-time high. And they’ll only continue rising as we [...]

In the fast-paced digital world, enterprise brands face unique challenges in maintaining consistent and effective communication with their vast customer base. The key to staying ahead? High-volume messaging [...]

The global gaming landscape is undergoing a seismic transformation. Thanks to remarkable technological advancements, the barriers to entry for online gaming have never been lower. Modern players yearn [...]

In his inspirational 2010 TED talk, author and creative director David McCandless famously said, “Data is the new soil.” And from this soil sprouts digital marketing success. Over [...]

In a world where customer expectations are soaring, particularly in delivery and logistics, businesses face the significant challenge of providing exemplary service throughout the entire customer journey. This [...]

At Mitto, we guarantee the fastest and most cost-effective delivery of your messages. Our dedicated platform stands as a testament to this promise. Dive into the mechanics behind [...]

January is a bittersweet month for many folks. The cozy glow of the holidays is in the rearview. Vacation is over, the kids are back to school and [...]

Ho ho ho, festive friends! As we gear up for the most wonderful time of the year, let’s take a moment to chat about something that’s just as [...]

A further 61% of respondents prefer to have customer service interactions with brands over digital channels rather than in-person, with 94% of respondents expecting quick responses when they [...]

It’s December, and the holidays are in full swing! Small businesses must engage as many shoppers as possible, with the holiday season accounting for as much as 25% [...]

As we enter December, one of the most chaotic shopping holidays in the world has finally come to a close. It wasn’t enough to just move the chaos [...]

Engaging customers worldwide via SMS can get tricky, especially in regions with decreasing message quality and stringent regulations. Countries have different policies on what type of SMS traffic [...]

I’m walking the streets of Boston, just 27 miles from Plymouth, where the pilgrims celebrated the first Thanksgiving. I must admit, it’s my favorite holiday of the year. [...]

Years from now, it will be next to impossible to explain to a younger generation what the ‘meme stock’ era was all about. One could refer them to [...]

Mobile devices have become a fundamental part of consumers’ holiday shopping experiences. Over 55% of customers plan to buy at least one holiday gift from their smartphone or [...]

In the breakneck, high-stakes world of gambling, agility is everything. As more players move from casino floors to mobile apps, gaming brands must embrace omnichannel communication strategies that [...]

It’s November, and the most streamed artist in a single day in Spotify history is unsurprisingly Taylor Swift – she broke her own record. She also has the most [...]

People are the backbone of everything we do at Mitto. Our employees, and their tireless dedication to our customers are what make our company function and what help [...]

Cyberattacks remain among the FinTech sector’s most significant challenges. As the industry’s international scale and digital interconnectivity continue to grow, FinTech is becoming an increasingly lucrative target for [...]

As a marketer, you know the power of SMS. With open rates over 90%, SMS delivers your message directly into the hands of your customers. But running effective [...]

The modern marketer is constantly trying to figure out the best way to reach their target audience, which includes carefully considering the best communications channel. If you’ve been [...]

Welcome back to Mitto on the Street; today, we’re in Los Angeles, taking in a beautiful summer day from a public golf course in Venice Beach. We wanted [...]

Mitto’s WhatsApp Business integration allows Oracle Responsys users to engage and support customers at scale. Zurich, Switzerland – September 28, 2023 – Mitto, a leading provider of global [...]

These days, communication channels just keep proliferating. Between SMS, social media, messaging tools, and live chats, it seems like a new one pops up every day, each with [...]

Inclusion based on Ability to Execute and Completeness of Vision Zurich, Switzerland – September 21, 2023 – Mitto, a leading provider of global omnichannel communications solutions, today announced [...]

Lara Mariantoni has worked alongside some of the world’s largest brands for over 15 years, serving as their conduit to reliable global communications. In her role as a [...]

Following MarTech category recognition, Mitto shares innovative integration solutions with Dreamforce and INBOUND attendees   Zurich, Switzerland – September 13, 2023 – Mitto, a leading provider of global [...]

Your brand gets only one chance to make a great first impression, and memorable experiences start with seamless onboarding. Unfortunately, 90% of consumers think businesses could do better [...]

Users of HubSpot are no doubt aware of its power as a CRM powerhouse that assists businesses with sales, marketing, operations and even content management. What you might [...]

Gone are the days of walking into a casino and sitting down at the poker table. Smartphones now give us all the excitement of a casino right in [...]

Zurich, Switzerland – August 28, 2023 – Mitto, a leading provider of global omnichannel communications solutions, will be attending Groceryshop, the leading convention for grocery and CPG brands, [...]

Both brands and customers have their unique pain points. Consumers are frustrated by inconsistent experiences and delayed support responses. On the other hand, businesses need help with soaring [...]

Sales from online purchases skyrocketed during the global pandemic due to lockdowns and social distancing. Since customers couldn’t buy items in brick-and-mortar stores, they made their purchases online. [...]

We all want to look good. So, it should come as no surprise that the hair salon industry is worth $48.3 billion. That doesn’t mean that salon owners [...]

We were curious to see first-hand how omnichannel communication affects regular people’s lives when they are on the move. Recently, we caught up with some folks in Stockholm, [...]

Curious to know why an industry expert chose Mitto for his next leadership role? Interested in the messaging trends that keep him engaged? Join us for an inspiring [...]

After three long years with some degree of life interruption due to the Covid-19 pandemic, the summer of 2023 looks to be a bright spot for those in [...]

Over three years after the start of the global pandemic, the travel and hospitality industry is alive and well. With 62% of Americans planning to spend more on [...]

Consumers demand seamless experiences across all touchpoints in the modern digital landscape. With 90% of travelers doing online research and 82% booking via those same digital channels, this [...]

The heart of every robust omnichannel strategy revolves around finding your customers where they are. Generally, this includes leveraging multiple channels based on your specific need and the [...]

When it comes to exceptional customer service and support, today’s consumers expect nothing but the best. Customer demands are on the rise. That’s because they no longer have [...]

SMS marketing demands much more than blasting thousands of texts to opted-in consumers. It requires thoughtful strategies that will attract new customers while re-engaging and retaining existing ones. [...]

Disclaimer: This article is for informational purposes only. You should always consult your legal counsel for advice on specific compliance issues.   By now, every savvy marketer knows [...]

Since the world’s first small business opened its doors, brands have used marketing campaigns to convince customers to buy.   Marketing methods of yore, including radio jingles and [...]

Your products or services might be the best in the world, but that doesn’t automatically guarantee sustainable success. Consumers are a pivotal part of your sales performance, and [...]

In days of yore, all brands needed to land new customers were quality products priced to sell. Today, the customer experience and conversational commerce take precedence. One-third of [...]

As a restaurant owner, your main goal is to pack your establishment with patrons daily. Having a line of loyal customers waiting outside your door is even better. [...]

Each day, people send about 23 billion text messages worldwide. This equates to 270,00 texts being sent every second.   Texting has transformed the way people communicate with [...]

In a post-pandemic world, brands do everything they can to amplify their digital presence. That’s because more consumers are shopping online now than ever before. In fact, over [...]

While it initially started as a platform for sharing personal photos with family and friends, Instagram has blossomed into a mammoth social platform with over 1.4 billion active [...]

The customer experience (CX) reigns supreme in the modern eCommerce landscape. Today’s consumers are more concerned with the experiences brands deliver than the quality of the products they [...]

Omnichannel communication is critical for the region, as more than two-thirds of consumers require the flexibility to communicate on a variety of channels   Zurich, Switzerland – May [...]

It’s no secret that SMS is a smart strategy for engaging consumers. With open rates vastly exceeding email, SMS is a powerful tool for enticing new customers or retargeting [...]

The ever-changing technological landscape has transformed the way we interact with financial services. People no longer have to drive to their local bank to deposit a physical check [...]

If you’re an entertainment venue manager or event promoter, you know how essential it is to generate buzz about live events. The more people who know about a [...]

Have you ever missed an impossible-to-book appointment? You swear you put it in your calendar for 2 pm, but 4 pm rolls around, and you realize you got [...]

Omnichannel marketing has become more ubiquitous with each passing year. Every brand has hopped on the omnichannel bandwagon, leveraging multiple channels to better engage and support customers while [...]

It’s no surprise that people love their smartphones. But during the initial wave of the global pandemic, our smartphones became more than a luxury—they became lifelines. Social distancing [...]

The business-to-business (B2B) landscape is wildly different from just five years ago. With more significant buying segments, increasingly complex sales funnels, and critical decision-makers now conducting independent research, [...]

In today’s hyper-connected world, social chatting apps aren’t just a luxury for brands. They’re a necessity. It’s an effective way to meet your customers where they already are, [...]

With the rise of mobile commerce, more consumers now than ever before prefer interacting with brands via messaging apps, including Viber.  While using Facebook, Instagram, Twitter, and WhatsApp are effective ways to meet customers where [...]

What can you accomplish in 60 seconds? Maybe you can make your bed, drink a glass of water, or floss your teeth. But while you’re struggling to complete one [...]

Pri kreiranju marketinške strategije, vrlo je važno da iskoristite sve dostupne kanale kako biste privukli nove kupce i održali odnose sa postojećim. Iako mnogi brendovi u Srbiji i [...]

93% of consumers leave e-commerce carts abandoned, nearly ¾  are likely to return an abandoned digital shopping cart when sent an SMS reminder, new Mitto research reveals   [...]

Did you know humans send 23 billion texts per day worldwide?  Texting doesn’t require an internet connection or an app. With 90% of the world’s population having access to an [...]

Is your brand already on Facebook, Instagram, Twitter, and WhatsApp? If so, bravo! But are you on Viber? If not, you’re missing out on a ton of opportunities to engage customers all across [...]

With over one-billion users worldwide and 70+ million interactions every hour, Viber is a powerful customer engagement tool. Brands can use Viber Business Messages as a single channel [...]

In a post-pandemic world, face-to-face interactions have become few and far between. As such, many businesses started using digital messaging services to provide customers with exceptional support and [...]

Mitto survey finds spending $7 million on a Super Bowl ad may increase overall brand awareness, but is less likely to elicit a response from a consumer; Super [...]

A COVID-19 mudou para sempre o cenário dos cuidados de saúde. Devido aos protocolos de distanciamento social, o setor foi forçado a adotar consultas virtuais, telessaúde e SMS [...]

COVID-19 forever changed the healthcare landscape. Due to social distancing protocols, the industry was forced to embrace virtual appointments, telehealth, and SMS for healthcare. Instead of visiting their [...]

Company’s global reach now includes the underserved and under-connected Pacific Islands, including Micronesia, Papua New Guinea and American Samoa   ZURICH, Switzerland — January 12, 2023 — Mitto, [...]

Mitto survey finds that brands’ increased communication during Black Friday/Cyber Monday was highly effective, spurring more purchasing behavior than last year   Zurich, Switzerland – Dec. 15, 2022 [...]

La encuesta realizada por Mitto en Argentina, México, Perú, y Colombia expuso que el 60% de usuarios aún eligen ir a sucursales para comunicarse con su entidad bancaria, [...]

No two shoppers are the same, and brands should never take a one-size-fits-all approach when engaging these consumers. While some folks spend hours agonizing over the perfect present [...]

Assim como no ano passado, a temporada de compras natalinas de 2021 apresentou desafios únicos às marcas. A escassez da cadeia de suprimentos, as altas expectativas do consumidor [...]

Férias em julho? Não exatamente. Mas é hora de começar a se preparar para o caos inevitável. A temporada de compras natalinas do ano passado apresentou novos desafios [...]

The holiday shopping season is upon us. From Black Friday and Cyber Monday to last-minute gift shopping, this time of year is extremely lucrative for businesses of all [...]

Mitto survey finds majority of SMBs believe their customer experience is as good as or better than an enterprise thanks to high customer satisfaction   Zurich, Switzerland – [...]

La temporada de compras para las fiestas del año pasado planteó nuevos desafíos únicos que es probable que las marcas vuelvan a enfrentar en 2022. Un incremento en [...]

Al igual que el año pasado, la temporada de compras navideñas 2022 se perfila como otro reto para las marcas. La creciente demanda de los consumidores, el cambio [...]

There’s the delicious aroma of pumpkin spice in the crisp autumn air. Folks are flocking to apple orchards, and scary movies are streaming on everyone’s TV. That means [...]

Mitto, proveedor líder de soluciones globales de comunicación omnicanal, anunció hoy los resultados de una nueva encuesta sobre la experiencia de servicio al cliente en entidades financieras latinoamericanas. [...]

Survey findings from Mitto reveal how the airline and hospitality industries can develop quality customer support that Americans now expect   Zurich, Switzerland – August 29, 2022 – [...]

Customer retention and loyalty are essential to sustainable brand success. Not only are brand devotees more willing to buy more products, but 46% of consumers are willing to [...]

When you think of customer service, what comes to mind? Is it a bustling call center with agents alleviating customer complaints on the phone? Or do you conjure [...]

It’s no surprise that when it comes to superior service, consumer expectations are higher than ever before. In order for brands to rise to the occasion, they must [...]

Siendo Mitto el único proveedor en alianza con todos los operadores de redes móviles de Argentina, permite a las empresas llegar a los más de 36 millones de [...]

One of the biggest metrics used for measuring the success of a marketing campaign is how much chatter it prompted about your brand. Was your campaign even a [...]

In today’s hyper-connected world, it’s never been easier for brands to interact with their customers. From Facebook Messenger and WhatsApp Business to SMS and RCS, there is a [...]

Holidays in July? Not exactly. But it is time to start preparing for the inevitable chaos. Last year’s holiday shopping season posed unique new challenges that brands will [...]

The sun is shining, the weather is gorgeous, and school is out for the season. But where are all of your customers?   While tourism and restaurants are [...]

For as long as there have been consumers, brands have strived to deliver the best support possible. However, in recent years, customer demands have been on the rise. [...]

WhatsApp is an internationally-available messaging platform owned by Meta Platforms, previously Facebook, Inc. With more than two billion users across 150 countries, WhatsApp is the most popular messaging [...]

Way back in 2009, two ex-Yahoo! executives created WhatsApp, now the world’s most widely-used instant messaging platform. But WhatsApp has recently grown to involve much more than one-to-one [...]

Survey findings from Mitto reveal SMS and quality support are key to creating positive customer experiences in banking   Zurich, Switzerland – June 29, 2022 – Mitto, a [...]

Survey findings from Mitto announced at Collision highlight necessity for omnichannel communications support in ecommerce Zurich, Switzerland – June 22, 2022 – Mitto, a leading provider of global [...]

These are the droids you’re looking for. It’s 2022, and of course, AI is the talk of the town. As customer demands continue to rise, even business-to-business (B2B) [...]