SMS vs. RCS: Benefits and DifferencesIn today’s hyper-connected world, it’s never been easier for brands to interact with their customers. From Facebook Messenger and WhatsApp Business to SMS and RCS, there is a myriad of […]
In today’s hyper-connected world, it’s never been easier for brands to interact with their customers. From Facebook Messenger and WhatsApp Business to SMS and RCS, there is a myriad of ways business-to-consumer conversations are taking place. But if your company has never used text message marketing before, or you’ve only used SMS, you might be wondering what’s the difference between SMS and RCS. While some consider RCS to be the evolution of traditional SMS, the reality is a bit more complicated. Luckily, Mitto is here to shed some light and help you make confident decisions for your business. Here’s everything you need to know about SMS vs. RCS and which tool is the best choice for your unique needs.
What is SMS?Surprisingly enough, short messaging services, or SMS, have been around for decades. Commercially deployed in 1992, SMS is today’s most popular form of text messaging. With SMS, brands can send 160-character texts to customers. These messages can be enhanced with images and videos, allowing businesses to tailor texts to their target audience’s preferences and needs. Almost 30 years after its initial release, countless brands still depend on this highly-effective method of communication. That’s because SMS has a 98% open rate, with 60% of customers reading your message in less than 5 minutes. Talk about a smart way to engage! Although SMS is popular, with over six billion texts being sent daily, businesses and consumers desire enhanced and more flexible solutions. Here enters RCS.
What is RCS?Rich communication services, or RCS, takes SMS and kicks it up a notch. Backed by Google, RCS makes it easy for consumers to interact with their favorite brands within their phone’s built-in texting app. The advanced capabilities of RCS include:
- Branded messages
- Larger file sizes, such as high-resolution audio and video
- Group texting features
- Typing indicators
- Read receipts
- Payment initiation and QR codes