‘Tis the Season to Prepare for Holiday ShoppingHolidays in July? Not exactly. But it is time to start preparing for the inevitable chaos. Last year’s holiday shopping season posed unique new challenges that brands will likely face […]
Holidays in July? Not exactly. But it is time to start preparing for the inevitable chaos. Last year’s holiday shopping season posed unique new challenges that brands will likely face again in 2022. Rising consumer demands, a massive shift to m-commerce, and early holiday shopping are the top buyer trends forecasted for this year. Brands must apply what they learned last year to seamlessly align with customers’ higher-than-ever expectations and evolving behaviors to create a superior experience for holiday shoppers. To stay one step ahead of the shopping surge, many brands are already prepping for the holiday season during the summer. Want to set your business up for success? Here’s a checklist of strategies to start implementing now to ensure you’re on your a-game once the holiday shopping season strikes.
Optimize your omnichannel strategyHaving a mature omnichannel strategy already in place will quell the rising demands of holiday shoppers. According to Mitto’s benchmark report, companies that have executed a unified omnichannel strategy were:
- Three times more likely to report a significant increase in revenue growth over the prior year
- Three times more likely to deliver a phenomenal experience to consumers
- Four times more likely to boost customer loyalty
- Boost the effectiveness of your customer support team
- Improve productivity and performance with automated message flows and chatbots
- Deliver lightning-fast responses to customers
Prepare for early-bird buyersAnother 2021 trend that will carry over into this year is customers who start their holiday shopping early. Due to their fears of depleted shelves and shipping delays, many consumers will start shopping well before Black Friday. To better serve early-bird shoppers and ease their worries, it’s imperative that brands communicate early and often with their customers. Whether it’s a question about inventory availability or fears about shipment delays, brands must offer swift responses to every customer concern. Effective communication is especially important when it comes to shipment delays. According to our survey, 91% of respondents stated that a good customer experience makes waiting for their package bearable. Furthermore, 93% of Americans are more likely to have patience with a delivery delay if they already associate the brand with excellent customer service. An omnichannel strategy enables brands to give consumers a choice of channels for receiving important notifications about product restocks and shipment statuses. Furthermore, it allows you to send swift responses 24/7.
Make SMS a priorityAbout 58% of American consumers believe that texting is the best way for brands to reach them quickly. That’s why it’s essential for businesses to prioritize SMS during the holiday shopping season. SMS is a highly effective—and simple—way to send opted-in customers special offers and notifications about shipping, delivery, and fulfillment information. Additional benefits of SMS include:
- Personalization: Brands can enhance customers’ experience by sending them personalized text messages.
- Superior results: SMS has a 98% open rate, compared to just 25% for email. By leveraging SMS, you get nearly 4x the number of eyes on your messages, ensuring your brand can enjoy a much better ROI on your marketing campaigns.