We all want to look good. So, it should come as no surprise that the hair salon industry is worth $48.3 billion. That doesn’t mean that salon owners can just sit back and relax though. Operating a salon is a highly competitive business. Clients might decide to go to other stylists and no-shows do happen. To keep your business booming, you must keep your clients engaged with SMS.

SMS marketing is a simple and cost-effective way to entice more customers through your doors. Better yet, you don’t have to be a marketing whiz to achieve success. With 98% open rates, SMS messages do the hard work for you. Clients can easily make or change their appointments, provide feedback, and learn about new services at your salon right on their smartphones.

Salon owners can maximize their results and save time on manual work by using SMS templates. These are premade texts that you can use repeatedly. You can include custom fields to quickly personalize your texts before sending them.

Use these five salon SMS marketing templates to better communicate with your clients. 


1. New client welcome SMS template


Did a new client recently book an appointment at your salon? Show appreciation with a friendly welcome SMS message or a special discount on their next visit. Identify the name of your salon and the stylist in your first text.

Hi [client first name], thanks for scheduling your first appointment with [stylist name] at [your salon’s name]! To show our appreciation, here is a 10% discount on your next [service type]. We look forward to seeing you soon!


2. Appointment confirmation template


Appointment confirmations reduce the number of missed appointments and save you time following up with clients. SMS messages give clients an accessible record of their appointment details. This means fewer no-shows, more profits, and happier customers.

Hi [client first name], thank you for booking your next appointment with [your business’s name]. We’re excited to see you on [date] at [time] for your [service type]. If you have any questions or need to reschedule, please call [phone number].


3. Appointment reminder SMS template


Like appointment confirmations, reminders ensure fewer open appointment slots. Send a reminder text on the same day as the booking or days before. Clients can confirm their appointments, cancel, or reschedule if necessary.

Hi [customer first name], we just wanted to send a friendly reminder about your upcoming appointment at [your salon’s name] with [stylist’s name] at [date and time]. If you need to reschedule, please let us know right away by calling [phone number]. See you soon!


4. Referrals template 


Word-of-mouth has always been a great way to generate buzz about your business. Encourage clients to refer your salon to their friends or family. Thank them for being business ambassadors with deep SMS discounts or special offers.

Hi [client first name], we’re happy to have you as a long-time customer! We’d love it if you could tell your family or friends about [your salon’s name]. Have them mention your name when they come in and we’ll send you a 25% discount on your next service. Thanks!


5. General promotions template


Salons should send promotional SMS messages occasionally to catch clients’ attention. With people reading SMS texts within the first three minutes of receipt, you’ll get more eyeballs on your content.

Hi [customer first name], we’re excited to share that we’re now offering [new service] at [your salon’s name]. To celebrate, we’re giving you a 15% discount when you book an appointment for [new service]. Hope to see you soon!


Mitto Campaigns will keep your salon booked solid


Do you want to give salon SMS marketing a try? Mitto Campaigns makes it easy! Salon owners can use our tools to create rich text messages, engage clients, and book more appointments.

Contact us today to learn how we can help you grow your business.