In a world where customer expectations are soaring, particularly in delivery and logistics, businesses face the significant challenge of providing exemplary service throughout the entire customer journey. This journey extends from the first point of contact to the final delivery, and every step in between. Let’s dive into how companies can excel at every stage to create memorable and positive customer experiences.

Understanding Today’s Consumer Demands


Today’s consumers seek not only rapid responses but also transparency and engagement throughout their interaction with a brand. Mitto’s research highlights this trend:


  •       76% of consumers value a great experience over speedy delivery.
  •       55% have abandoned orders due to unsatisfactory customer interactions, despite delivery delays.
  •       91% agree that a positive overall experience can make waiting for a product more acceptable.

Elevating the Entire Customer Journey in Delivery and Logistics


It’s crucial for businesses to excel at every phase of the delivery and logistics process. This includes the initial order placement, order processing, transit updates, and the final delivery.

Strategies to Boost Customer Experience Across the Journey:


  •       Initial Engagement: Start with clear, informative communication about products, delivery times, and costs.

o   Example Message: “Welcome to [Brand]! We offer a variety of shipping options to suit your needs. Check them out here: [Link].”

  •       Order Confirmation and Processing: Provide detailed confirmations, including delivery estimates and shipping information.

o   Example Message: “Thank you for your order! We’re processing it now and estimate your delivery by [Date]. Here’s your order details: [Link].”

  •       Transit Updates: Offer regular, reassuring updates on order status.

o   Example Message: “Your order is on the move! Track its journey here: [Tracking Link].”

  •       Delivery Notifications: Keep customers informed with real-time alerts on delivery day.

o   Example Message: “Good news! Your package will arrive today between [Time Range]. Reply here for any delivery instructions.”

  •       Two-Way Communication: Facilitate easy and responsive customer interactions.

o   Example Message: “Have questions about your order? We’re here to help! Reply to this message for quick assistance.”

  •       Post-Delivery Follow-up: Engage post-delivery to gather feedback and offer support.

o   Example Message: “Hope you’re enjoying your purchase! We’d love to hear your feedback. Share your thoughts here: [Feedback Link].”

Harnessing the Power of SMS and Omnichannel Strategies with Mitto


While omnichannel communication is key, the cornerstone of effective customer interaction in this sector is undoubtedly SMS. Here’s why Mitto SMS stands out:


  •       Direct and Immediate: SMS messages have a high open and read rate, ensuring that your communication is seen and acted upon promptly.
  •       Personal and Customizable: Tailor your messages to fit the individual needs and preferences of each customer, making each interaction feel personal and thoughtful.
  •       Versatile: Whether it’s order confirmations, delivery updates, or customer feedback, SMS is versatile enough to cover various aspects of the customer journey effectively.
  •       Universally Accessible: SMS is familiar and accessible to almost everyone, requiring no internet connection, making it an inclusive communication channel.


In addition to SMS, integrating an omnichannel approach elevates the customer experience even further. Mitto’s platform not only supports SMS but also integrates with various communication channels (WhatsApp, Viber and more), ensuring a cohesive and seamless customer experience. Through custom made tools, Mitto can also offer AI-driven chatbots for automated responses and easy integration with existing systems like Shopify, Salesforce, and HubSpot.


Mastering customer experience in delivery and logistics is about being proactive, transparent, and customer-centric at every touchpoint. By leveraging the immediacy and personalization of Mitto SMS, and complementing it with the broader capabilities of an omnichannel approach, businesses can ensure that each customer interaction is not just effective but also leaves a lasting positive impression.


Ready to elevate your customer experience in delivery and logistics? Contact Mitto today to discover how we can help you create exceptional journeys for your customers from start to finish.