Talk TO Your Customers, Not AT Them on ViberWith the rise of mobile commerce, more consumers now than ever before prefer interacting with brands via messaging apps, including Viber. While using Facebook, Instagram, Twitter, and WhatsApp are effective ways to meet customers where they already […]
With the rise of mobile commerce, more consumers now than ever before prefer interacting with brands via messaging apps, including Viber. While using Facebook, Instagram, Twitter, and WhatsApp are effective ways to meet customers where they already are; savvy brands take it one step further by creating valuable and pertinent content for audiences. For example, hastily throwing together a generic message about a product launch and then blasting it to your subscribers doesn’t cut it. No customer wants to hear brands yammer on and on and on about how great their products and services are. Instead, they want to see how these solutions can improve their lives. Brand monologues are a thing of the past. It’s time for businesses to get off their soap boxes and start talking with consumers, not at them. One effective way your brand can boost its presence in the mCommerce space while fostering meaningful conversations with consumers is Viber. With 1.17 billion users worldwide and 820+ active monthly users, Viber can expand your global reach and build deeper relationships with your customers. Here’s how your brand can use Viber to engage customers with impactful conversations to boost conversions.
The power of a good Viber conversationDid you know that over half of customers are likelier to buy from brands they feel connected to? Furthermore, over 75% of consumers will continue to purchase from that business over its competitors. Stronger customer connections start with better conversations. Remember, conversations are a two-way dialogue. Brands shouldn’t just talk about the perks of their products. Instead, they should listen to their customers, understand their pain points, and demonstrate how their products and services can enhance a shopper’s life. Better brand-customer conversations can:
- Improve the customer experience
- Strengthen customer relationships
- Boost sales