Inclusion in the Magic Quadrant report is based on Mitto’s Ability to Execute and Completeness of Vision.
Zurich, Switzerland – June 28, 2024 – Mitto, a leading provider of global omnichannel communications solutions, today announced positioning in the 2024 Gartner® Magic Quadrant™ for Communications Platform as a Service (CPaaS) Report.
“Gartner defines communications platform as a service (CPaaS) as a cloud-based platform used by developers, the IT team and other nontechnical business roles to build an array of communications-related capabilities using APIs, SDKs, documentation and no-code/low- code visual builders. The CPaaS tools facilitate access to multiple communications channels spanning voice, SMS, email, messaging apps, video and conversational capabilities, along with security.”
According to Gartner, “by 2028, 90% of global enterprises will leverage communications platform as a service (CPaaS) to operationalize CX and engagement, up from 50% in 2023.”
The report also notes that “By 2028, 80% of enterprises using CPaaS for operationalizing experiences for customer experience (CX) will use generative AI (GenAI)-based conversational AI capabilities, up from 20% today.”
In our view, Mitto’s placement in the 2024 Gartner Magic Quadrant for Communications Platform as a Service follows a year of significant growth and customer success with enterprises across the world leveraging the provider’s industry-leading access to SMS, Voice, Viber, WhatsApp, and more – as well pre-built messaging tools and a growing list of integrations.
“2024 was another year of tremendous growth for our industry,” said Andrea Giacomini, CEO of Mitto. “Demand from our clients means that these communications channels are nothing less than essential to enterprise growth, across all industries. We believe our positioning in this 2024 Gartner® Magic Quadrant™ for Communications Platform as a Service reflects our specialization in providing extremely high quality messaging services to growing brands, anywhere in the world.”
Gartner, Magic Quadrant for Communications Platform as a Service, By Lisa Unden-Farboud, Ajit Patankar, Pankil Sheth, Brian Doherty, 24 June 2024
GARTNER and MAGIC QUADRANT are registered trademarks of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved.
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
About Mitto:
Mitto is a leading provider of global, omnichannel communications solutions, supporting business growth with advanced customer engagement technology and messaging enablement. Offering easy-to-integrate SMS, Voice, and Chat App APIs, next-generation business messaging, and end-to-end phone number management, Mitto’s platform ensures the world’s largest brands and MNOs are ready for what’s next. Follow Mitto on Twitter: @mittoglobal
