Holiday Shopping SMS Workflow Strategy on HubSpot: A Step-by-Step Guide
The holidays are a hectic and highly lucrative time for retailers. Despite the short holiday shopping window between Thanksgiving and Christmas, brands are well prepared to exceed customers’ expectations and meet their needs with deep discounts and early-bird sales. With the average holiday shopper expected to spend over $900 this year, businesses must find […]
First Point Expands Service Portfolio and Competitive Advantage by Partnering with Mitto
Founded in 1999, First Point is an information and communications technology (ICT) firm exclusively focusing on the business market. Headquartered in Fidenza, Italy, the company’s mission is to design, develop, and manage IT and telecommunications infrastructures for businesses seeking to leverage opportunities offered by innovations. Over 3,000 brands turn to First Point for their technologically […]
Mitto-Powered Viber Messaging + SMS Fallback Boosts Conversions 25% for Driving Security App
Developed by leading full-cycle software development company Qwertify, MyPatrol is a mobile application that keeps drivers safe and informed on the road by providing real-time alerts about potential risks and patrols. With more than four million completed actions, MyPatrol informs over 700,000 registered users, including commuters, delivery drivers, and truckers, with instantaneous, precise updates. Use […]
Avoiding Top 5 Pitfalls in Black Friday and Cyber Monday Campaigns: How to Optimize Communication for Maximum Impact
Black Friday and Cyber Monday are the year’s biggest shopping days. Consumers spent over $70 billion globally on Black Friday online sales last year, with 55.3% of shopping sessions occurring on mobile devices. And 2023’s Cyber Monday raked in a record-breaking $12.4 billion, with up to 94 million customers shopping online that day. These […]
7 Reasons Why RCS Stands Out
Rich Communication Services (RCS) takes the trusted reliability of traditional SMS (Short Message Service) to the next level, transforming it into a modern, interactive, and feature-rich communication platform. Comparable to apps like WhatsApp or iMessage, RCS offers enhanced capabilities while maintaining the simplicity and reach of SMS. Here’s what makes RCS stand out: 1. Enhanced […]
The Ultimate Guide to Omnichannel: Elevating Customer Communication and Engagement
In today’s interconnected digital world, customers expect seamless communication with businesses across all platforms. Whether interacting via SMS, WhatsApp, Viber, or email, they want consistent and personalized experiences. This is where an omnichannel approach becomes essential for businesses. By integrating multiple communication channels into one cohesive strategy, businesses can not only improve customer communication but […]
Top 7 Characteristics Your Next CPaaS Provider Must Have
Customer communications are changing. According to Mitto’s 2024 Consumer Communication Preferences Report, 64% of customers believe that the ability to interact with brands across multiple channels improved their shopping experience. And eight in 10 consumers think it’s essential for businesses to innovate their communication strategies continuously. Brands can significantly improve their customer engagement efforts […]
A Beginners’ Guide to SMS Marketing: How to Turn Conversations into Sales
Long gone are the days of traditional marketing methods that fail to deliver superior results. As consumers become more comfortable interacting with brands on their mobile devices, more businesses are leveraging SMS marketing tactics to break through the noise and directly engage their target audience. With 98% open rates, 60% of customers reading texts […]
Is Your Communication Channel Secure Enough? Discover 4 Key Factors for Choosing the Right Partner
October is Cyber Security Awareness Month, a timely reminder that securing customer communication channels is a priority for every business. Beyond traditional cybersecurity measures like password policies and antivirus software, protecting external communication platforms is essential to guard against data breaches. The key to achieving this is choosing the right communications provider. But what should […]
Welcome Bank Philippines Accelerates Application Turnaround with Mitto’s Viber API Solutions
Founded in 2021, Welcome Bank Philippines is a subsidiary of Korea’s Welcome Financial Group. With over $3.6 billion in assets, the conglomerate operates the fourth-largest savings bank in the country. Welcome Bank Philippines is committed to preserving customers’ assets and offers a comprehensive menu of financial services, including time deposits, savings accounts, and loans. Use […]
