SMS Marketing Funnel Tactics That Work Best During the Summer
Learn how to create an effective SMS marketing funnel that engages prospects from awareness to retention to drive more conversions and summer sales.
How to Segment Mobile Messaging Campaigns to Drive Summer Sales
Learn how to create an effective SMS marketing funnel that engages prospects from awareness to retention to drive more conversions and summer sales.
Why WhatsApp Isn’t Just for B2C: How B2B Brands Can Benefit Too
With a whopping two billion active monthly users worldwide, WhatsApp is a powerful marketing tool for brands seeking to connect directly with their audience. WhatsApp’s cost-effectiveness, expansive reach, and continuous innovations, including enhanced messaging capabilities and chatbots, have led companies across numerous industries to embrace this platform. However, business-to-business (B2B) brands might be hesitant […]
Uncovering Valuable Customer Insights with SMS Surveys and Reviews
Collecting customer feedback via SMS is an easy way for businesses to capture valuable insights, improve CX, boost retention, and optimize customer support.
Unlocking Cross-Departmental Efficiency: How Mitto’s CPaaS Tools Empower Every Team
Top-performing brands already know that personalized, timely customer communications improve satisfaction, deepen trust, and push profits. But how well are your internal teams communicating? Poor alignment between marketing, sales, and other departments impacts much more than efficiency. It can also lead to lackluster customer experiences, increased churn, and lost revenue. An estimated $1 […]
RCS and WhatsApp vs. Email: The New Era of Customer Engagement
You might be shocked to learn that email has been used for marketing for over 45 years. The first-ever commercial email campaign was launched in 1978 and sent to 400 recipients. We’ve come a long way since then, and modern consumers demand levels of immediacy and personalization that email simply can’t accommodate. Luckily, […]
Middle East eCommerce Trends: Key Insights for 2025
With tech-savvy populations, high smartphone penetration, and a youthful demographic, countries such as Saudi Arabia, the UAE, and Kuwait are emerging as eCommerce powerhouses. Over the last decade, the Middle East has experienced a significant spike in eCommerce sales, with the digital gross merchandise value forecasted to reach $51.2 billion by 2028. This growth […]
5 eCommerce Trends Shaping Europe in 2025
Learn five key trends shaping eCommerce in Europe in 2025, and actionable strategies to stay one step ahead of the competition.
Expand Customer Communications, Not Your Tech Stack
Is your tech stack overstacked? As a business scales, they’ll take on larger projects, new opportunities, growing teams, and more tools. Adding new software and apps can be exciting at first. But if your tech stack becomes too convoluted, it can create more chaos than efficiencies. This can frustrate employees, impact workflows, and interfere […]
Optimizing SMS Deliverability with Mitto
Use these seven best practices, Mitto’s tools, and direct carrier connections to optimize SMS deliverability.
