The Shift to Hyper-Personalization: Nailing Customer Communications in 2025

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Hi there, you’ve received 15% off your first order! Click the link to start shopping.   Are you feeling special yet?   We didn’t think so.   All too often, brands cut corners on their marketing efforts and blast out generic messaging that doesn’t address customers’ individualized needs or desires. But consumers’ growing demands won’t […]

Exploring the ROI of CPaaS: How to Measure Success

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With the average consumer seeing as many as 10,000 ads per day, brands must prioritize engagement-driven marketing strategies to stand out from the competition in a saturated market. As such, more businesses are turning to Communications Platform as a Service (CPaaS) solutions to streamline communication processes and boost customer engagement. CPaaS allows organizations to integrate […]

Mitto Enables MODO to Achieve 50% Boost in User Validation

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Leading Argentinian FinTech brand leverages AI-powered routing to ensure accurate delivery of verification codes through SMS + WhatsApp Business APIs.   Zurich, Switzerland – Mitto, a leading provider of global omnichannel communications solutions, has partnered with MODO, Argentina’s premier FinTech platform with over 12 million users, to enhance its user validation processes. By integrating Mitto’s advanced […]

How Automated Messages Can Save Your Business During the Holiday Rush

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The holidays can be hectic for businesses, with 44% of American workers feeling burned out during this time of year. Creating holiday marketing campaigns, stocking shelves, and sorting through the influx of customer inquiries leaves retailers little time for anything else. However, with holiday shoppers predicted to spend almost $989 billion this year, businesses must […]

Why RCS Will Become the Standard for Mobile Marketing in 2025

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Imagine receiving a bland, text-only message from your favorite brand offering you a 20% discount. Sure, you’d be pretty excited. However, the lack of colors, imagery, and other interactive elements might not tempt you to click through instantaneously.   Now, envision getting that same 20% discount, but this time, the message features a mini carousel […]

How to Draw More People to Your Event with WhatsApp

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For years, event marketing has been a key strategy for boosting brand visibility and attracting new customers. About 52% of businesses believe that events provide greater ROI than other marketing channels. However, in today’s digital-first world, grabbing attendees’ attention and ensuring effective communication is more challenging than ever. One of the biggest challenges for event […]

How Brands Can Use WhatsApp to Maintain Customer Engagement Post-Holidays

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As the holiday season concludes, the opportunity to engage customers doesn’t end. While the last-minute holiday shopping rush is over, maintaining engagement with shoppers who made holiday purchases is crucial for continued success. WhatsApp, with its more than two billion active users, provides an ideal platform for businesses to maintain a connection with customers in […]

Unlocking the Power of AI with Mitto’s Mobile Intelligence Technology

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In today’s hyper-connected world, mobile communication is the backbone of business success. Ensuring accurate, secure, and cost-efficient communication begins with a clear understanding of mobile numbers. Mitto’s Mobile Intelligence, powered by advanced AI technology, is transforming how businesses validate, verify, and communicate with their customers.   Here’s how Mitto’s AI-driven Mobile Intelligence is reshaping the […]