Custom-Built Solution + SMS Industry Expertise Extends YY’s Reach in Growing Markets

YY (JOYY) is one of the world’s largest video-based social networks with over 300 million users primarily in Southeast Asia. They have been listed on the NASDAQ since 2012. A rapidly […]

YY (JOYY) is one of the world’s largest video-based social networks with over 300 million users primarily in Southeast Asia. They have been listed on the NASDAQ since 2012. A rapidly growing enterprise due to organic growth and strategic acquisitions (Bigo), YY’s revenue in 2019 was $3.7 Billion, an astounding 60% increase from 2018. While YY has a diverse portfolio of products and services, many of their specific business units deal directly with consumers and the exchange of money.

Use Cases

Products

Challenge

With real money on the line and hundreds of millions of users, YY had a problem. What is a cost-effective way to verify users and keep their platform safe? Sending messages in Southeast Asia can be quite expensive and it was starting to jeopardize YY’s business. Seeking an alternative way to engage their users, YY turned to Mitto because of pricing, regional capabilities, and service.

Solution

Mitto was able to lower YY’s communications costs by building a custom API that utilized SMS and one-time passcodes (OTP) — delivered through Mitto’s proprietary routing platform — to securely onboard users and increase sign-up conversions. Owing to Mitto’s carrier-grade infrastructure,  extensive global connections, and industry knowledge, the solution was deployed for YY without a hitch.

Key Results

In choosing Mitto, YY also deepened their knowledge of the SMS industry through ongoing support from a knowledgeable account team – readily available with industry insight, best-practice recommendations, and proactive solutions.

”Our Мitto account team has been great. They provide highly professional service with enthusiastic attitudes. Working with these individuals has deepened our understanding of the SMS industry” – Wayne Tang, Purchasing Manager YY/JOYY

YY can now rest easy that Mitto has launched a customized API to keep their platform safe and help them grow securely in the future.

We can help your business too. Contact a sales expert today to find out how Mitto can optimize your mobile engagement.