The Rise of Mcommerce: How Omnichannel Will Keep Your Brand Relevant
It’s no secret that people love shopping online. From their weekly groceries to cars and clothing, consumers can purchase virtually anything they want with a few taps of their fingers. […]
It’s no secret that people love shopping online. From their weekly groceries to cars and clothing, consumers can purchase virtually anything they want with a few taps of their fingers.
This flexibility and convenience have spurred the rise of ecommerce. Retail ecommerce sales in the United States will exceed $1 trillion for the first time this year. And if that figure isn’t staggering enough, mobile purchases account for an estimated 73% of all ecommerce sales. That means that roughly $3 out of every $4 spent on online purchases are made via a mobile device, giving rise to the term “mcommerce.”
The shift from in-store shopping to online and mobile purchasing shouldn’t be a surprise. With the average person spending up to six hours on their phone per day, our realities have become digitized. And with about two-thirds of the world population being mobile users, this behavior shows no signs of slowing down anytime soon.
So how can your brand keep up with the rise of mcommerce? The answer is an omnichannel communications strategy. Consumers are on their phones spending tons of money. Your brand should be where the shoppers already are.
Why do consumers love mcommerce?
Smartphones are now far more than just a luxury. They’re a necessity. With this growing reliance on digital devices, mobile has become the most preferred channel for online shopping.
Social media giants have already embraced the mobile commerce trend. Platforms like Instagram, Twitter, and Facebook have all introduced “buy buttons,” allowing consumers to effortlessly make purchases without ever having to leave their preferred platform. Shoppers can now make purchases within social media messages and receive 24/7 support from their favorite brands at every stage of their buying journey.
Furthermore, payment providers and banks have caught on to the fact that customers are inseparable from their phones. Many banks now offer consumers the ability to make transactions right on their mobile screens. And cashless payments are now offered by PayPal, Apple, Amazon, Google, and others.
To avoid being swallowed by obsolescence, brands must pivot to mcommerce. But how can your business benefit from doing so?
Benefits of mcommerce
Mobile commerce offers numerous benefits for both brands and consumers, including:
A wider audience: For businesses looking to entice a global pool of shoppers, mcommerce is the solution. The sheer number of smartphone users worldwide should motivate more brands to embrace mobile commerce and start making it simple to shop for their products or services on social platforms.
Ongoing customer support: Brands will broaden their reach and foster deeper relationships with their customers. With the aid of conversational commerce through messaging apps and chatbots, businesses can provide continuous support 24/7.
Enhanced customer experience: A customer’s experience can make or break their loyalty to a brand. With omnichannel messaging strategies, brands can offer a cohesive experience across all platforms, including mobile. This seamless experience enhances the user experience and solidifies brand loyalty.
Paying their way: Consumers are spoiled with endless amounts of mcommerce payment methods. Whether they prefer PayPal, crypto, or a conventional credit card, shoppers are always in the driver’s seat.
Wrapping up: the future is mobile
As we get deeper into the decade, mobile commerce will continue to gain traction. Brands must embrace this shift or risk falling to the wayside. By providing shoppers with a seamless experience across all mobile platforms, brands can deepen trust, tap into a global audience, and achieve their desired growth.
To learn how our omnichannel solutions can help you win in the mcommerce arena, text us today at (424) 653-3380.
