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Mastering the eCommerce Customer Journey with WhatsApp Business Messaging: Strategies and Templates for Success
With over two billion active users worldwide, WhatsApp is an effective channel for engaging shoppers across the entire customer journey, from lead generation to post-purchase. With modern consumers demanding immediate responses and 24/7 support, WhatsApp’s real-time messaging and automation capabilities empower eCommerce brands to exceed these lofty expectations. Over 170 million WhatsApp users engage […]
LATAM A2P Compliance and Regulation for 2025: What Brands Need to Know
With 65% of the global population sending and receiving SMS messages daily and 98% open rates, SMS marketing is a powerful and cost-effective way to engage maximum demographics in premium markets. However, brands that leverage application-to-person (A2P) messaging software to send SMS texts must comply with global A2P regulations. Navigating these laws, especially in […]
The Ultimate Guide to Inbound vs. Outbound Messaging for Your Brand
Consumers who invest their trust and hard-earned money in your business deserve nothing but the best. This starts with personalized, proactive, and relevant communication. But when your messages aren’t in sync with the context, the fallout can extend beyond the immediate interactions. A subpar customer experience, often caused by communication gaps, is one of […]
How Omnichannel Communication Can Solve the Biggest Challenges in Delivery and Logistics
Immediacy and convenience are everything to the modern consumer. With 70% of customers believing that speedy and convenient deliveries matter most and 23% stating they won’t shop from the same store again after a delivery delay, customer retention and loyalty aren’t based on products and prices anymore. Delivery and logistics are the new battlefield where […]
RCS EM 2025: O CANAL ESSENCIAL PARA O COMÉRCIO CONVERSACIONAL
Marcas estão adotando aplicativos de mensagens para atendimento e suporte ao cliente O uso de aplicativos de mensagens para comunicação com clientes está se tornando cada vez mais comum. Atualmente, mais de 90% das empresas utilizam plataformas como o WhatsApp para atendimento ao cliente, demonstrando uma grande mudança para a comunicação em tempo real. Além […]
RCS in 2025: The New Must-Have Conversational Commerce Tool
Brands using chat apps for customer outreach and support are becoming more ubiquitous. Today, over 90% of businesses use messaging apps like WhatsApp for customer care, demonstrating a massive shift toward real-time communication. And with half of consumers preferring to use chat apps and texts to communicate with companies, brands are looking for innovative ways […]
Why Customers Love AI-Voice Chatbots During the Busy Valentine’s Day Shopping Season
Valentine’s is the season of love. But for many consumers, it’s also the season of spending. According to the National Retail Federation, Valentine’s Day spending will hit an all-time high this year. Lovesick shoppers plan to shell out $27.5 billion, making Valentine’s Day the third priciest holiday in the U.S. Ensuring exceptional customer service […]
How SMS Marketing Will Evolve in 2025: What Brands Can Do to Stay Ahead of the Curve
SMS marketing is an effective and direct way to engage customers. With 98% open and 40% clickthrough rates, businesses have relied on this channel to reach customers with promotions, updates, personalized offers, and abandoned cart reminders. However, the consumer communications landscape is rapidly evolving this year. Emerging technologies, shifting consumer expectations, and changing regulations are […]
A Deep Dive into SMS Communications: Mitto’s Insider Insights
To succeed in today’s fiercely competitive landscape, brands must meet customers where they already are and deliver instantaneous value. If businesses fail to engage consumers on their preferred platforms, they’ll choose another company that will. So, how does your audience want to be reached? Texting is one of the top communication methods for […]
