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With a whopping two billion active monthly users worldwide, WhatsApp is a powerful marketing tool for brands seeking to connect directly with their audience. WhatsApp’s cost-effectiveness, expansive reach, and continuous innovations, including enhanced messaging capabilities and chatbots, have led companies across numerous industries to embrace this platform.   However, business-to-business

With tech-savvy populations, high smartphone penetration, and a youthful demographic, countries such as Saudi Arabia, the UAE, and Kuwait are emerging as eCommerce powerhouses.   Over the last decade, the Middle East has experienced a significant spike in eCommerce sales, with the digital gross merchandise value forecasted to reach $51.2

Top-performing brands already know that personalized, timely customer communications improve satisfaction, deepen trust, and push profits.   But how well are your internal teams communicating?   Poor alignment between marketing, sales, and other departments impacts much more than efficiency. It can also lead to lackluster customer experiences, increased churn, and

You might be shocked to learn that email has been used for marketing for over 45 years. The first-ever commercial email campaign was launched in 1978 and sent to 400 recipients.   We’ve come a long way since then, and modern consumers demand levels of immediacy and personalization that email